Inspiration along the trail—the origin of Shoreline

Our journey began on the trails above Salt Lake City, Utah, where our CEO found inspiration while overlooking the local cancer hospital.

Older man and woman, patients, sitting down with female doctor, looking at tablet together and smiling.

On a bright sunny day on the Shoreline trail,

a profound thought struck: “So many individuals are facing tough challenges below — how can we make a difference?”

This moment of reflection led to a groundbreaking idea — creating a patient education platform with bite-sized video clips designed to educate patients in an accessible and relatable way. Shoreline was born from the desire to turn a day of adversity into one of hope and empowerment.

Elevating Patient Care

Since 2011, we have specialized in developing resource management solutions for the Fortune 500. Now we are applying our expertise to create the only software designed specifically for cancer patient education.

Our driving force is clear: supporting oncology clinicians and easing the suffering of those affected by cancer.

Each of us has experienced the impact of a cancer diagnosis, whether through our own lives or loved ones. We have been desperate for relevant, accurate, complete, and timely information. We have endured the feelings of helplessness. We see areas for improvement and we possess the knowledge to make a difference. For all of us, this is personal.

Join our journey of health empowerment and education.

Book your demo today, and let’s transform patient experiences—one clip at a time.

Patent Pending Badge

The Shoreline app is patent-pending,

reflecting our innovative approach to enhancing patient education and healthcare communication.

Shoreline actively participates in and supports a variety of key healthcare conferences and industry gatherings

News & Events
July 9, 2024
Card editing
Through Shoreline, clinicians can customize content specifically for each patient's needs.

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News & Events
July 8, 2024
AI Generation
We're leveraging the latest in generative AI technology to revolutionize patient experience and education.

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Desert hiking trail
News & Events
July 2, 2024
New Feature on Shoreline: Approval Workflows
We're pleased to announce a new feature on Shoreline: approval workflows.

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Shoreline Board of Directors

Shoreline’s Board of Directors draws seasoned leaders from diverse fields including healthcare, technology, and business. Their collective wisdom and dedication help ensure our initiatives not only meet but exceed the evolving needs of patients and the healthcare industry.

Gary Laben headshot

Gary Laben

Chairman of the Board

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Chuck Sharp headshot

Chuck Sharp


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Ken Snyder headshot

Ken Snyder


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Dennis Kooker headshot

Dennis Kooker

Board Member

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Desert hiking trail

Discover a place where your work can make a real difference in the lives of patients and families.

If you’re ready to contribute to a team that values innovation and compassion, we encourage you to explore our career opportunities and apply today.

Advisory Board

Laura Carr

Laura Carr

Manager, Patient Education

Fred Hutchinson Cancer Center

Sarah Christensen

Director, Patient Education

The University of Texas MD Anderson Cancer Center

Bernardo Diaz

Bernardo Diaz, MS-HAIL

Program Development Manager

UCSF Helen Diller Family Comprehensive Cancer Center

Lindsey K. Gruenberg

Lindsey K. Gruenberg

Senior Manager, Marketing and Communications

Weill Cornell Medicine

Harland Hayes

Harland Hayes, MD

Chief Medical Officer

Intermountain LDS Hospital

Sarah Kimbrough

Sarah Kimbrough

Senior Director, Nursing Education and Practice

Fred Hutchinson Cancer Center

Jason Stinnet, MD


Utah Cancer Specialists

Mindy Yang MD

Mindy Yang, MD

Breast Radiologist

SimonMed Imaging

Beyond business as usual, Shoreline is a Benefits Corporation, a class of organizations that strive to be a catalyst for social good.

Shoreline is not just any company — we are a certified Benefits Corporation. This designation is more than a title; it’s a testament to our commitment to social good.

Older female patient with young man, sitting down with female doctor, looking at tablet together.
Peaceful forest trail in the middle of sunny woods

As a Benefits Corporation,

we pursue positive outcomes for society as vigorously as we pursue our profits. Our focus extends beyond the bottom line to encompass the well-being of patients, the welfare of our

communities, and the health of our planet. This approach is integral to our mission, guiding us to operate responsibly, transparently, and with a long-term perspective.

Two hikers stopped and sitting down on rocks along desert rock hiking trail.

Embark on a Career with Impact: Join the Shoreline Team

Join a team that’s making a tangible difference in the lives of patients and their families. At Shoreline, we’re on the lookout for passionate individuals who share our commitment to education and patient care.

Whether you’re starting your career or looking to make a meaningful change, we offer a variety of roles that contribute to our innovative projects and services. Explore our open listings and discover how you can contribute to a greater cause.

Let’s work together to create a future where every patient has access to the education and support they need.

We are not actively hiring, but exceptional talent always catches our eye. If your skills and experience align uniquely with our mission, please reach out with an introduction and resume to [email protected].

We value diversity and inclusion in our workforce and understand that expertise comes in many forms. If you are passionate about our mission, but don’t meet all the listed qualifications, we still encourage you to apply and bring your unique skills to our team.

Shoreline is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.

Focused on Your Practice’s Needs

Shoreline is more than just a technology provider; we are partners in community oncology. Our platform is developed with the insights and feedback of oncologists, ensuring it meets the unique challenges of patient education in this field.