Health Systems
Get new providers in front of patients faster
Automated provider onboarding built for healthcare marketing teams
Shoreline makes it easy to create the digital content every new provider needs, without expensive video shoots, endless scheduling, or chasing physicians for content.
Providers use their phone to create professional video introductions and other onboarding content. Your marketing team manages everything from one simple dashboard.
Faster onboarding. Better provider visibility. A fraction of the traditional cost.
THe PROCESS
Turn provider onboarding into a simple, repeatable process
Adding a new provider typically requires coordination across marketing, physicians, agencies, photographers, video teams, and web teams.
Shoreline simplifies the process.
1
Invite the provider
Your marketing team sends the provider a Shoreline onboarding link.
2
The provider self-records
Providers use their phone to record guided video introductions and other approved content when it is convenient for them.
3
Shoreline does the work
Shoreline manages editing, branding, approvals, organization, and delivery.
4
Marketing manages everything from one dashboard
See who has completed onboarding, what content has been created, and what still needs attention.
EVERYTHING INCLUDED
Everything you need to launch a new provider
Shoreline can manage the core digital assets required for provider onboarding:
- Professional provider introduction video
- Provider headshot
- Media release and consent
- Wayfinding and location information
- Short-form video clips for web, social, and patient communication
- Centralized content library
- Marketing dashboard and workflow management
VIDEO MADE SIMPLE
Professional video without the traditional video shoot
Traditional provider video production can require scheduling crews, reserving locations, coordinating calendars, and spending thousands of dollars per provider.
Shoreline lets providers self-record using a guided mobile experience.
Your organization gets professionally branded content without the production complexity.
No camera crew. No studio. No complicated scheduling.
THE MARKETING DASHBOARD
Give marketing control without creating more work
The Shoreline dashboard gives marketing teams visibility across the entire onboarding process. See:
- Providers invited
- Providers in progress
- Providers completed
- Content awaiting approval
- Published provider assets
- Additional content created by each provider
Instead of managing onboarding through email, spreadsheets, agencies, and shared drives, your team has one system.
Beyond Onboarding
Onboarding is just the beginning
Once a provider is onboarded, Shoreline becomes an ongoing content channel.
Providers can quickly create short videos answering common patient questions, explaining procedures, introducing services, or supporting marketing campaigns.
The same platform used to launch the provider can continue supporting them throughout their career with your organization.
TRUSTED BY LEADING HEALTH SYSTEMS
Built for leading healthcare organizations
Shoreline technology has been used with healthcare organizations and networks including:
UPMC | Johns Hopkins | Intermountain Health | US Oncology
We understand the approval, governance, branding, and workflow requirements of healthcare organizations.
Get Started
Make provider onboarding faster and less expensive
Give every new provider a professional digital introduction without adding another complicated process for your marketing team.
Make every provider easier to find, understand, and choose.